Monoweight / Geometric / Utilitarian
Although sturdy straight out of the keyboard, this true mono weight sans is built for more. Snips sacrifices several traditional letterform nuances for the sake of being easily broken apart and customised. Its modular construction is perfect for novice and experienced designers interested in modifying existing typefaces to fit their project needs.
- Uppercase & Lowercase Characters
- Numbers & Punctuation
- Multiple Language Support
- Single Weight
Snips provides an excellent base for lettering and logotype projects. It’s modular construction makes it easy to break apart and rebuild into unique custom letterforms, the potential variations are endless. In addition, Snips is also great for headlines and callouts in you favorite working class / industrial era designs.
About the designer
Kendrick’s design work is as varied as the cereal aisle at your local grocer. His love for exploring new techniques helps his pieces stay fresh, and keeps Kidd engaged in the ever-evolving design community. Where some designers have used style to define their work, Kendrick unifies his portfolio with his approach. “I’ve always loved a great design execution, but the work I enjoy creating the most has a great concept behind it too”, Kidd says. This thread of thought becomes clearer the deeper you explore the themes and story vignettes in much of his work.
In addition to spending the last 20 years in advertising industry, Kendrick freelances for companies like, Target, Nickelodeon, Fitbit, and Nike to keep his skills sharp.